A
-
Annual Reports
Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: a Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
-
Annual Reports
The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
-
Antecedents
Antecedents and consequences of value co-creation in the online environment with a Meta-synthesis approach [Volume 19, Issue 19, 2022, Pages 229-263]
-
Antecedents and consequences
Evaluation of the antecedents and consequences of the evaluation of export readiness for small and medium companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]
-
Artificial intelligence
Identifying the antecedents and consequences of the use of artificial intelligence in developing a marketing plan with a mixed approach: bibliometric analysis and meta synthesis [Volume 19, Issue 20, 2022, Pages 73-99]
B
-
Banking Industry
Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2022, Pages 30-50]
-
Bibliometric analysis
Identifying the antecedents and consequences of the use of artificial intelligence in developing a marketing plan with a mixed approach: bibliometric analysis and meta synthesis [Volume 19, Issue 20, 2022, Pages 73-99]
-
Brand Value
The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]
-
Brand value co-destruction
Identifying and Prioritizing the Most Important Consequences of Brand Value Co-Destruction in Social Commerce: Before and After Using Conflict Management [Volume 19, Issue 19, 2022, Pages 202-228]
C
-
Conflict management
Identifying and Prioritizing the Most Important Consequences of Brand Value Co-Destruction in Social Commerce: Before and After Using Conflict Management [Volume 19, Issue 19, 2022, Pages 202-228]
-
Consumer Behavior
Digital marketing based on visual stimuli, a research with a mixed approach
(qualitative-quantitative) [Volume 19, Issue 20, 2022, Pages 227-255]
-
Content Analysis
Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: a Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
-
Content Analysis
The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
-
Corona Virus
A phenomenological analysis of consumers' behavioral responses during the Covid-19 pandemic [Volume 19, Issue 20, 2022, Pages 214-226]
-
COVID-19
A phenomenological analysis of consumers' behavioral responses during the Covid-19 pandemic [Volume 19, Issue 20, 2022, Pages 214-226]
-
Creative thinking
Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]
-
Critical Success Factors (CSFs)
Identifying and modeling critical success factors for the customer behavior in brand co-creation in digital and online businesses [Volume 19, Issue 20, 2022, Pages 126-146]
-
Critical thinking
Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]
-
Customer Behavior
The effect of customer experience on the behavior of customers of Shahrekord banks and financial institutions (investigating the mediating role of customer commitment and trust) [Volume 19, Issue 20, 2022, Pages 100-125]
-
Customer Brand Co-Creation Behavior
Identifying and modeling critical success factors for the customer behavior in brand co-creation in digital and online businesses [Volume 19, Issue 20, 2022, Pages 126-146]
-
Customer Commitment
The effect of customer experience on the behavior of customers of Shahrekord banks and financial institutions (investigating the mediating role of customer commitment and trust) [Volume 19, Issue 20, 2022, Pages 100-125]
-
Customer Experience
The effect of customer experience on the behavior of customers of Shahrekord banks and financial institutions (investigating the mediating role of customer commitment and trust) [Volume 19, Issue 20, 2022, Pages 100-125]
-
Customer Experience Management
Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2022, Pages 30-50]
-
Customer Orientation
The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]
-
Customer Relationship Management
Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2022, Pages 171-194]
-
Customer Trust
The effect of customer experience on the behavior of customers of Shahrekord banks and financial institutions (investigating the mediating role of customer commitment and trust) [Volume 19, Issue 20, 2022, Pages 100-125]
D
-
Digital Business
Identifying and modeling critical success factors for the customer behavior in brand co-creation in digital and online businesses [Volume 19, Issue 20, 2022, Pages 126-146]
E
-
E-commerce
The Interactive Effect of E-commerce and Market Customer Orientation on Brand Value [Volume 19, Issue 19, 2022, Pages 129-145]
F
-
Future Plans
Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: a Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
-
Future Plans
The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
-
Fuzzy Cognitive Mapping
Identifying and modeling critical success factors for the customer behavior in brand co-creation in digital and online businesses [Volume 19, Issue 20, 2022, Pages 126-146]
G
-
Gamification
Designing a Model for gamification in e-service quality and its effects on customer behaviors in the e-retailing industry [Volume 19, Issue 20, 2022, Pages 195-213]
-
Global identityā€¯
Willingness to Purchase Domestic Household Appliance Brands in Iran and the Impact of Global Identity on Perceived Quality, with a Focus on the Role of Consumers [Volume 19, Issue 19, 2022, Pages 62-82]
H
-
Holistic thinking
Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]
I
-
Internationalization Knowledge
Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
-
International Marketing Strategy Effectiveness
Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
-
Iran's pistachio industry
A Model for Strategic Thinking in Iran's Food Industry (Case Study: Pistachio) [Volume 19, Issue 19, 2022, Pages 24-42]
-
Iraqi buyers
A phenomenological study of the lived experience of Iraqi buyers in the consumer markets of Khuzestan province [Volume 19, Issue 20, 2022, Pages 256-283]
K
-
Khuzestan province
A phenomenological study of the lived experience of Iraqi buyers in the consumer markets of Khuzestan province [Volume 19, Issue 20, 2022, Pages 256-283]
-
Knowledge-Based Firms
Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2022, Pages 171-194]
M
-
Marketing Plan
Identifying the antecedents and consequences of the use of artificial intelligence in developing a marketing plan with a mixed approach: bibliometric analysis and meta synthesis [Volume 19, Issue 20, 2022, Pages 73-99]
-
Market Penetration Strategy
Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2022, Pages 171-194]
-
Meta Synthesis
Identifying the antecedents and consequences of the use of artificial intelligence in developing a marketing plan with a mixed approach: bibliometric analysis and meta synthesis [Volume 19, Issue 20, 2022, Pages 73-99]
-
Meta-synthesis method
Antecedents and consequences of value co-creation in the online environment with a Meta-synthesis approach [Volume 19, Issue 19, 2022, Pages 229-263]
-
MICMAC analysis
A Model for Strategic Thinking in Iran's Food Industry (Case Study: Pistachio) [Volume 19, Issue 19, 2022, Pages 24-42]
-
Mixed Method
Evaluation of the antecedents and consequences of the evaluation of export readiness for small and medium companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]
-
Multiple Distribution Channels
Developing a Customer Experience Management Model in Multichannel (Case: Banking Industry) [Volume 19, Issue 20, 2022, Pages 30-50]
N
-
Network analysis
Identifying the antecedents and consequences of the use of artificial intelligence in developing a marketing plan with a mixed approach: bibliometric analysis and meta synthesis [Volume 19, Issue 20, 2022, Pages 73-99]
-
Networking Capability
Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
-
NPD
Explanation and Analysis the Aggressive Product Development Strategies with Brand Equity Orientation [Volume 19, Issue 19, 2022, Pages 43-61]
O
-
Offensive strategy: EHAC
Explanation and Analysis the Aggressive Product Development Strategies with Brand Equity Orientation [Volume 19, Issue 19, 2022, Pages 43-61]
-
Online Marketing Capability
Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
P
-
Pandemic
A phenomenological analysis of consumers' behavioral responses during the Covid-19 pandemic [Volume 19, Issue 20, 2022, Pages 214-226]
-
Pharmaceutical Industry
Identifying the Future Plans of Pharmaceutical Companies Accepted in the Tehran Stock Exchange: a Qualitative Content Analysis Approach [Volume 19, Issue 19, 2022, Pages 23-1]
-
Pharmaceutical Industry
The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent Transportation System) [Volume 19, Issue 19, 2022, Pages 107-128]
-
Phenomenology
A phenomenological analysis of consumers' behavioral responses during the Covid-19 pandemic [Volume 19, Issue 20, 2022, Pages 214-226]
-
Purchasing Management
An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2022, Pages 1-29]
S
-
Scenario planning
Identifying and modeling critical success factors for the customer behavior in brand co-creation in digital and online businesses [Volume 19, Issue 20, 2022, Pages 126-146]
-
Scoping review
An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2022, Pages 1-29]
-
Small & Medium-size Enterprises (SMEs)
Evaluation of the antecedents and consequences of the evaluation of export readiness for small and medium companies in Iran [Volume 19, Issue 19, 2022, Pages 229-286]
-
Social Media Use
Explaining Market Share of Knowledge-Based Firms through Social Media Use with the Mediating Role of Market Penetration Strategy and Customer Relationship Management [Volume 19, Issue 20, 2022, Pages 171-194]
-
Strategic Agility
Predicting International Marketing Strategy Effectiveness through Online Marketing Capability and Networking Capability: The Mediating Role of Strategic Agility and the Moderating Role of Internationalization Knowledge [Volume 19, Issue 19, 2022, Pages 166-146]
-
Strategic thinking
A Model for Strategic Thinking in Iran's Food Industry (Case Study: Pistachio) [Volume 19, Issue 19, 2022, Pages 24-42]
-
Strategic thinking
Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]
-
Supply
An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2022, Pages 1-29]
-
Systematic review
An Integrated Approach to Organizational Purchasing Strategies: A Scoping Review [Volume 19, Issue 20, 2022, Pages 1-29]
-
Systemic thinking
Qualitative Analysis of Strategic Thinking Nature to Skill-Oriented and Thinking-Oriented [Volume 19, Issue 19, 2022, Pages 167-201]
V
-
Value Co-creation
Antecedents and consequences of value co-creation in the online environment with a Meta-synthesis approach [Volume 19, Issue 19, 2022, Pages 229-263]
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